Mecasei.com - today called 'Wedy' - is a online platform who help brides and grooms to plan their wedding in a one-stop-shop managing tasks, finding providers, guests relationship and receiving gifts as money or products from affiliate marketing shops.
The company was one of the startups selected from the 'Start-up' Brasil accelerating program in 2016 and capted seed investiment by Ventiur, a Brazilian startup venture capital.
Mecasei.com had a fast-pace growth and became the leader of wedding planning digital platforms at Brazil. They had recieved a lot of highlights and mentions on media as a synonym of innovation on startup environment.
They had built one of the first AI projects using the conversational interface based on IBM Watson technology as a app: Meeka the personal wedding assistant.
They had built one of the first AI projects using the conversational interface based on IBM Watson technology as a app: Meeka the personal wedding assistant.
As product Product Designer my main goal was to contribute with the product and the company to become better and bigger everyday, aiming the exponential growth, using data-driven, design thinking and fast-track design work, working closer to the brides and grooms (the users) conducting quantitative, qualitative and user-testing research to help them to make their dream come true easily and memorable.
I've had worked closer to the founders together with Product Marketing and Dev team to propose design solutions, spreading design culture and advocating on behalf users, besides contributing to the company growth, increasing the company reputation and brand awareness and a strong brand presence.
The redesign evolution of the Brides' Panel was built Bootstrap Library and framework based on a solution previously coded on Ruby using an HTML framework.
My roles:
⦿ User Interface design
⦿ UX, visual standards an their first styleguide
⦿ Branding guidelines, brand image, storytelling and brand positioning
⦿ Product development process and worlflow
⦿ Low and high-fidelity prototyping using Adobe XD and co-creating workshops such sketching, ideation, CSD and product researching as well
Dashboard inicial do Painel dos Noivos - Versão 4.0 2016
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