Mecasei.com - today called 'Wedy' - is an online platform that help brides and grooms to plan their wedding in a one-stop-shop managing tasks, finding providers, guest relationships and receiving gifts as money or products from affiliate marketing shops.
The company was one of the startups selected from the 'Start-up' Brasil accelerating program in 2016 and captured seed investment by Ventiur, a Brazilian startup venture capital.
Mecasei.com had a fast-paced growth and became the leader of wedding planning digital platforms in Brazil. They had received a lot of highlights and mentions in media as a synonym of innovation in a startup environment.
They had built one of the first AI projects using the conversational interface based on IBM Watson technology as an app: Meeka the personal wedding assistant.
They had built one of the first AI projects using the conversational interface based on IBM Watson technology as an app: Meeka the personal wedding assistant.
As a product Product Designer, my main goal was to contribute to the product and the company to become better and bigger every day, aiming the exponential growth, using data-driven, design thinking and fast-track design work, working closer to the brides and grooms (the users) conducting quantitative, qualitative and user-testing research to help them to make their dream come true easily and memorable.
I've worked closer with the founders together with the Product Marketing and Dev team to propose design solutions, spread design culture, and advocate on behalf of users, besides contributing to the company's growth, increasing the company reputation and brand awareness, and a strong brand presence.
The redesign evolution of the Brides' Panel was built Bootstrap Library and framework based on a solution previously coded on Ruby using an HTML framework.
My roles:
- User Interface design
- UX, visual standards, and their first styleguide
- Branding guidelines, brand image, storytelling, and brand positioning
- Product development process and workflow
- Low and high-fidelity prototyping using Adobe XD and co-creating workshops such as sketching, ideation, CSD, and product researching as well
- ARRR metrics data-driven
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