I am a Senior Product Designer from Brazil with over two decades of experience in designing for the Internet. Throughout my career, I have witnessed the evolution of digital products and innovation, from the early days of paper-based communication to the present-day digital platforms. As people have shifted away from using paper as their primary means of communication, I have adapted my design skills to meet the changing needs of the industry.
My focus is on innovation and design applied to the growth of digital products, and I hold a degree in Advertising to support my work.
I am an experienced designer with expertise in UX and digital product environments. Over the past decade, I have worked with various startups and digital agencies, designing mobile apps, software interfaces, websites, branding projects, and other design assets. My work is informed by my understanding of marketing, human behavior, and design skills. Additionally, my passion for art and imagination allows me to contribute positively to the growth of companies both nationally and internationally.
Some career milestones (that I remember) 
The start of my fascination with computers and the internet dates back to 1999 when I was 14 years old. It all began when my cousin gifted me a short-term course at 'Data Control' school named "Internet".Since the first day of that course, I was fascinated and immersed in that new electronic miracle.
I started going daily to the lab's school on the opposite shift of my school, spending lots of hours exploring all the software and features that I've discovered on Windows 95 IBM Aptiva's machines.
Right after I became a voluntary computer lab assistant at the public school where I studied meanwhile I continued studying hardware and graphic design and web tools.  
At some point in early 2000, I made my first website about random stuff built on HPG (a free website editor and hosting platform like Geocities) - Yes, I'm old!  
A few years later around 2004 I was invited by Data Control computer school to teach computer basics, Microsoft Office, and 'Web Designer' tools by Macromedia like Fireworks, Dreamweaver, Flash, etc. My first class was a bunch of 6-year-old kids on a new computer course that nobody had taught before. Yes, I had to learn how to teach and catch the attention of those children. It was amazing anyway. During this period, I gained a lot of knowledge and experience.
I met Corel Draw, Photoshop, and a thing called "Design" from a couple of friends in the middle of 2000' and I was immediately transported to this world and I began to learn and study design compulsively. (It made my head!)
I have gone through some graphic design bureaus, printing shops, and advertising agencies since 2005.
2006 I started studying Design at Ulbra College.
2007 changed to Advertising graduation because I didn't want to learn only about the shape of the stuff. I wanted to study people's behavior and creative stuff beyond Design. 
2008 I began to work as a Web Designer and progressed my career to 'Information Architecture Designer' and then 'UX Designer'.
2012 was my first "UX Designer" job at a Design Agency named 'RED'.
2013 I was invited to be part of a startup and become a company co-founder. The company-builder startup was named Lighthouse where we built Beebaby, Droplife, and other fast-track designs for MVP product proposals.
In 2019 I was invited to be part of an Agtegh startup named 'Ovinopro' as co-founder Designer and business developer. We built a mobile app to help sheep farms to manage and optimize their flocks.
I've been learning a lot about product development, strategy, data-driven decision-making, planning, and research.​​​​​​​
In the meantime, I've been working on big tech companies with international clients, and other such big companies as health techs, fintech, and edtechs
Today I'm working on big tech companies that demand more complex and strong business needs conducting Product Discoveries and helping to define the next steps and strategic future vision of the products based on data and research
In these startup days, I've learned to overcome issues and adversities, working with limited resources and short-time delivery. I've developed a multidisciplinary design role driven to the most viable and low-cost time solutions keeping the performance and final-delivery quality. Today I apply my work knowledge about business and strategy which scapes to beyond from interface and design concepts.  

Minha missão como profissional é criar produtos e experiências de alto valor, visando a excelência através de metodologias simples e conceitos de Design Thinking. Gosto de me manter envolvido com o crescimento de Startups e negócios digitais, cercado de pessoas talentosas e inteligentes, que contribuam com o aprendizado e evolução das minhas habilidades profissionais e pessoais, fazendo a inovação mais presentes no meu trabalho e minha vida.

Fone: +55 (51) 99143 8574
Email: andre@andreluis.net
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