I am a Senior Product Designer from Brazil, with over 15 years of experience in digital design and over a decade of experience creating products as both a Product and UX Designer. I’ve closely followed the evolution of the internet and have consistently adapted to changes, combining design, technology, and strategy to develop products that make a difference.
My focus is at the intersection of design and business strategy. I have experience helping startups and companies transform complex challenges into simple and effective solutions, ensuring that design directly contributes to growth objectives. With a background in Advertising and an analytical approach to UX, I combine usability, marketing, and human behavior to create products that drive real impact.
Throughout my career, I’ve designed software interfaces, mobile apps, and comprehensive digital experiences, always aiming to align best design practices with business needs. I believe design goes beyond aesthetics—it should solve problems and drive results.
Driven by curiosity and a desire to build products that make a difference, I strive to create solutions that have an impact both nationally and internationally.
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Some career milestones (that I remember)
My journey with computers and the internet began in 1999, when I was 14 years old, and my cousin gifted me a course called “Internet” at Data Control. From day one, I was completely hooked on this new digital world. I spent hours in the school’s computer lab, getting lost in every program and tool I could find. It was there that I created my first website on HPG, a free website editor and hosting platform similar to Geocities, where I explored the basics of web design on my own.
My passion for this world only grew, and I soon became a volunteer assistant in my public school’s computer lab, while diving deeper into hardware, graphic design, and web tools. In 2004, Data Control invited me to teach computer basics, Microsoft Office, and design tools like Fireworks, Dreamweaver, and Flash. My first class? Six-year-old kids! Teaching was a challenge, but also an amazing learning experience.
It was during this time that I discovered Corel Draw and Photoshop, and the spark for design was lit. From then on, I became obsessed with the world of design, studying everything I could and constantly seeking new challenges.
Today, I help companies and digital products achieve their goals, contributing to the growth and evolution of several startups by shaping products that fuel business success and innovation.
Timeline
2005 - Working at some graphic design bureaus, printing shops, and advertising agencies.
2006 - Started studying Design at Ulbra College.
2007 - Changed to Advertising graduation because I didn't want to learn only about the shape of the stuff. I wanted to study people's behavior and creative stuff beyond Design.
2008 - Began to work as a Web Designer and progressed my career to 'Information Architecture Designer' and then 'UX Designer'.
2012 - My first "UX Designer" job at a Design Consultant named 'RED'.
2013 - Invited to be part of a startup and become a company co-founder. The company-builder startup was named Lighthouse where we built Beebaby, Droplife, and other fast-track designs for MVP product proposals.
2019 - Invited to be part of an Agtegh startup named 'Ovinopro' as co-founder Designer and business developer. We built a mobile app to help sheep farms to manage and optimize their flocks.
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I've been learning a lot about product development, strategy, data-driven decision-making, planning, and research.
In the meantime, I've been working on big tech companies with international clients, and other such big companies as health techs, fintech, and edtech
Today I'm working on big tech companies that demand more complex and strong business needs conducting Product Discoveries and helping to define the next steps and strategic future vision of the products based on data and research
In these startup days, I've learned to overcome issues and adversities, working with limited resources and short-time delivery. I've developed a multidisciplinary design role driven to the most viable and low-cost time solutions keeping the performance and final-delivery quality. Today I apply my work knowledge about business and strategy which scapes to beyond from interface and design concepts.
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Minha missão como profissional é criar produtos e experiências de alto valor, visando a excelência através de metodologias simples e conceitos de Design Thinking. Gosto de me manter envolvido com o crescimento de Startups e negócios digitais, cercado de pessoas talentosas e inteligentes, que contribuam com o aprendizado e evolução das minhas habilidades profissionais e pessoais, fazendo a inovação mais presentes no meu trabalho e minha vida.
Minha missão como profissional é criar produtos e experiências de alto valor, visando a excelência através de metodologias simples e conceitos de Design Thinking. Gosto de me manter envolvido com o crescimento de Startups e negócios digitais, cercado de pessoas talentosas e inteligentes, que contribuam com o aprendizado e evolução das minhas habilidades profissionais e pessoais, fazendo a inovação mais presentes no meu trabalho e minha vida.
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Whatsapp: +55 (51) 99143 8574
Email: andrevoncosta@gmail.com